Killer Nashville Interview with Tony Vanderwarker

What happens when Tony Vanderwarker, the founder of one of Chicago’s largest ad agencies, decides he wants to write fiction? He connects with author John Grisham and learns to do-in his ugly babies. Here is a wonderful story of mentorship and the trials and errors of being a writer. Thanks to Beth Terrell for conducting this interview.Enjoy…and be inspired!

Clay Stafford
Founder of Killer Nashville 

Tony Vanderwarker

KN: Please welcome Tony Vanderwarker to the Killer Nashville blog.  Tony, could you tell us about your path to becoming a professional writer? When did you know you wanted to be one? How did you get started?

I’ve always wanted to write novels, I think as far back as a teenager. When I was in the Peace Corps in Africa in my late teens, I wrote oodles of ersatz Rimbaud poetry and three or four meandering novels – all of which I burned when I came upon the disasters some years later. But I did get interested in film through working with the government’s film unit and went to film school at NYU. I ended up making a major motion picture, which got minor attention, so I decided to write shorter films. I then went into advertising and cashed out of the business in my late forties. I’ve been writing novels ever since.

KN: Did you always write thrillers? What drew you to the genre?

I began writing comic novels, but they didn’t sell, so I tried thrillers figuring I’d imitate my friend (author) John Grisham. Wrote a couple and got lucky. John offered to take me under his wing and teach me the secrets of thriller writing. So the novel I have coming out, Sleeping Dogs is the one I wrote with him over a period of about five years.

Sleeping Dogs by Tony Vanderwalker

KN: John Grisham was instrumental in helping you come up with the idea for that novel, wasn’t he? Could you tell us about that?

At our lunch when Grisham offered to mentor me, he said, “Okay, we need a plot. You said you had a couple ideas, let’s hear them.” I pitched the first, swing and a miss. The second he shot down also. So I pitched the third as I began to sweat.“So there are actually seven unrecovered nukes scattered around the U.S. as a result of mid-air accidents and collisions during the Cold War,” I told him.“You’re kidding,” he said.“No, all over the place, Georgia, North Carolina, Oregon – the Pentagon claims they are harmless.”“Whoever heard of a harmless nuke? What if the bad guys got a hold of one?”So with Grisham engaged, we began a long and arduous process of crafting a novel together.And the interesting part is, when Sleeping Dogs ran into a glut of similar thrillers on the market, I pulled it and wrote a book about writing with John calledWriting With The Master. It got picked up and the publisher also decided to publish Sleeping Dogs. So both came out on Feb 4.

KN: Two books on the same day? That’s pretty impressive. What does your writing schedule look like?

I write from 9-12 in the morning, that’s usually when I run out of gas and my dogs get tired of lying around in the studio. They are lousy on plots and terrible spellers, but they contributed the title of my novel.I take off weekends and holidays. Otherwise, it’s rigorous. I’m lazy and have a dread of the blank page so if it wasn’t, I wouldn’t get any work done. I do two to three pages a day, many of my ideas come to me when I’m half-asleep in the middle of the night. In the morning, my bedside table ends up looking like a bunch of stickies were shot at it.

Writing With the Master by Tony Vanderwarker

KN: But you’ve worked hard to make the technical details authentic. How much and what kind of research do you do?

Lots, Siri is with me constantly. I’m always asking her crazy questions like, “What did Mussolini have to do with the Mafia?” or, “What’s the difference between an mk mod 47 nuke and some other one?” She’s a tireless co-worker. But it really depends on what kind of book you’re working on and how familiar you are with the territory. Bubonic plague is something I know nothing about (fortunately) so Siri and I are spending a lot of time on that. Reading up on nukes took months. But the ad agency stuff comes flying out of my head faster than I can get it down.

KN: And how about your personal experiences? How do they inform your work?

My life seeps into everything I do. I was having lunch with my publicist a couple weeks ago and she asked about my kids. I described my daughter, who is a theatre director, as a tough and resolute person who is not afraid to tell anyone to go jump. And Sharon said, “Could she have been the model for the lead female characters in Ads For God and Sleeping Dogs?” I hadn’t realized it, but she was right on. Probably included a bit of my wife also since she comes in the same size.

KN: What do you hope readers will take away from Sleeping Dogs?

That nuclear weapons are scary as hell and we ought to pay more attention to how they are stored and handled before we create a catastrophe. Sleeping Dogs brings to life the possibility of terrorists recovering one close to a major population center and coming close to detonating it, immolating millions and making the Eastern Seaboard uninhabitable for centuries.

KN: That does sound scary—and is a message a lot of people probably ought to hear. So how do you get the message out? What sort of marketing and promotion do you do?

The whole nine yards: social media, website, writing websites, email lists I’m on, Kickstarter, plus I have two publicists, one at my publishing house, the other a freelancer I’ve hired. I began marketing this book back in June 2013 and I’ll continue until I’ve bored everyone to tears and is begging me to stop.

KN: What’s next for you? 

Two directions: First, I’ve resurrected two comic novels I wrote years ago and am bringing them out later in the year, probably from a publishing house I’ve started with a friend. So Ads For God and Say Something Funny will be coming back to life. I’m also writing new comic novels as well as another thriller. The comic novel is titled Client From Hell and is about the Mafia taking over an ad agency. The thriller is a sequel to Sleeping Dogs.

KN: You have some pretty eclectic interests as a writer. What authors have inspired you?

The list is endless, but particularly Ford, Franzen, Updike, Kesey, Grisham (for his stories), Hiassen (for his humor) and above all, Cormac McCarthy.

KN: Any advice for aspiring authors?

Be patient. Words are tricky characters and don’t always do what you want. And slow down, speed kills good writing. And about your work, ask yourself the question one of Fellini’s characters posed in 8 ½, something like: “Is this really remarkable or just the foot of another cripple in the sand.” Ruthlessness is as much a part of writing as imagination. You have to be able to do-in your ugly babies.

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Tony Vanderwarker is the founder of one of Chicago’s largest ad agencies, and is the author of the memoir Writing With the Master: How a Bestselling Author Fixed My Book And Changed My Life about his experience being mentored by John Grisham while writing the thriller Sleeping Dogs (both released by Skyhorse in 2014). He has also penned the forthcoming novels Ads for God and Say Something Funny.

An Interview with 2014 Killer Nashville Attending Editor Bryon Quertermous

All the agents and editors who come to Killer Nashville are looking for new authors. We make sure of that before they are invited. Sometimes, though, we see a new house that is incredibly hungry. And, for us, that’s a good thing. In our Guest Blog – which in this case is more a question and answer – Bryon Quertermous, commissioning editor for Exhibit A Books (distributed through Random House), sits down with us for a little one-on-one to build the excitement as we move forward to when he arrives at Killer Nashville this August looking for new literary talent. I’m hoping everyone who reads this will come to our FREE AGENT / EDITOR ROUNDTABLES at Killer Nashville, meet Bryon and our other acquiring agents, publishers, and editors, and maybe – like so many before – get up from the table with an editor or agent interested in acquiring your next book. Thanks Bryon for talking with us. And so the excitement builds… Happy Reading!

Clay Stafford

Bryon Quertermous: In an effort to help spread the word about our phenomenal new crime fiction imprint, Exhibit A Books, and to help me find the next generation of crime writers, I’ll be attending the Killer Nashville conference this August. To help those who aren’t familiar with myself or Exhibit A Books, I sat down with Killer Nashville organizers to answer some questions.

Killer Nashville: Welcome, Bryon. Let’s start with a little bit about Exhibit A books. What can you tell me about the imprint?

BQ: Exhibit A is the crime fiction imprint from Angry Robot Books. Our aim with Exhibit A is simple: one look and you’re hooked. Whether it’s a hard hitting procedural, shocking psychological mystery, international noir tale or something entirely new, this is an ethos we’re running right through from our acquisitions strategy to our eye-catching marketing strategies, covers and distinctive branding. Exhibit A is the new focal point for compelling fiction in the crime fiction community. We’re looking for authors who are not only great writers, but great ambassadors for the Exhibit A imprint, with a solid emphasis on fostering close relationships between authors and readers and producing books that can be enjoyed by all readers from fans of Castle to life-long historians of the genre.

KN: Tell us me about your background as an editor. Is it something you’ve always wanted to do or did you fall into it?

BQ: Editing is something I’ve always wanted to do. I was the editor of my college newspaper and college literary magazine because I love finding new writers and encouraging them and sharing their work. After college, I spent a year in New York City working for Random House with their crime fiction and science fiction imprints before deciding I hated being poor in the city and moved back to Michigan. Since then, I’ve worked whatever editorial jobs I could find, including starting my own award-winning crime fiction magazine Demolition, which I ran for four years. I also worked as a freelance editor and as an editor with Harlequin’s digital-first imprint Carina Press.

KN: What are you looking for in a submission?

BQ: There are a lot of things that go into getting my attention with a project, but the most important of those is a cool, engaging voice. I can help an author fix a plot or make characters better, but if an author doesn’t have a compelling voice I’ll have to pass. Aside from that, I’m also looking for authors who get what we’re trying to do with Exhibit A and want to be part of our family. We like to try new things and challenge some of the traditional publishing status quo so authors who are eager and inventive really get us excited.

KN: So many small presses don’t have the ability to pay advances or get their books into major stores. Is that a problem for Exhibit A books?

BQ: Far from it. We do pay advances and have a very generous royalty structure to get more money to the author faster. We’re distributed by Random House in the US, which gets us on the shelves at major chains such as Barnes and Noble and Books-A-Million among others, including prime placement with online booksellers and promotions such as Kindle Daily Deals.

KN: What do you say to a writer who says, “I had a friend who made a million dollars self-publishing his book. Why should I send my book to you if I can do it myself and keep all of the money?”

BQ: As I said before, we’re looking for authors who want to be partners with us. Some authors are also great at business, great at design and packaging, and great at promotion. Other authors either don’t have these skills, or don’t have the time or money to put into publishing their own books. We offer a stable of professional editors, cover designers, production geniuses, and publicity and sales staff to help our authors. We take on the risk and the upfront aspects of publishing and let the authors concentrate on the part they’re the best at: writing great books. But we do realize we’re in a new and exciting environment and work with our authors to broaden their exposure. We don’t do non-compete clauses, and we encourage our authors to self-publish books that might not fit our mission and to publish with other traditional publishers if they choose for other projects.

KN: How do you pronounce your last name?

BQ: Kwuh TER Muss. Like Thermos.

KN: Thank you, Bryon. I know our attendees are looking forward to meeting you in August!

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Bryon Quertermous was born and raised in Michigan. His short stories have appeared in Plots With Guns, Thuglit, and Crime Factory among others, and in the anthologies Hardcore Hardboiled, The Year’s Finest Crime and Mystery Stories, and Uncage Me. In 2003 he was shortlisted for the Debut Dagger Award from the UK Crime Writers Association. He currently lives outside of Detroit with his wife and two kids and is  the commissioning editor for Angry Robot’s crime fiction imprint Exhibit A Books. His first novel, Murder Boy, will be published by Polis Books in 2014. (To be a part of the Killer Nashville Guest Blog, send a query to contact@killernashville.com. We’d love to hear from you.)